Why Turkey’s Trendyol is Listed on the State of Fashion Report

Trendyol Listed on the State of Fashion 2024 Report

Türkiye’s e-commerce giant, Trendyol, founded by Demet Mutlu, has achieved groundbreaking recognition in the global fashion industry, as Trendyol is listed on the State of Fashion 2024 report by Business of Fashion and McKinsey. Founded in 2010 and positioned among the third-generation brands, Trendyol stands out for its ability to deliver products faster, cheaper, and with a strong emphasis on customer loyalty.

Insights from the State of Fashion 2024 Report as Trendyol Emerges as a Global Fashion Leader

Firstly, let’s us know that Trendyol is a leading Turkish online store with no physical affiliates. Just like any conventional Mall, Trendyol houses a lot of local and international brands too.

According to the report, third-generation companies, like Trendyol, are shaping the industry by incorporating resilient means of production, establishing their supplier ecosystems, and leveraging data-driven approaches for product design and manufacturing. These companies are not only known for their affordability but also for offering a wide range of options and employing innovative and interactive strategies to enhance customer loyalty.

Leading third-generation fashion companies

Impressively, the report indicates that 40% of customers in the US and 26% in the UK opted to shop from third-generation fashion companies in the past year, underscoring the growing influence of this emerging trend which opportunity has been harnessed by Trendyol.

Trendyol Strategy and Growth

Erdem Inan, the CEO of Trendyol Group, attributes the success of Türkiye’s clothing to the country’s quality production capabilities. With over 400 local manufacturers contributing to their products, Trendyol has become a global leader by prioritizing customer loyalty, aligning with the State of Fashion report’s findings.

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Inan highlights Türkiye’s status as a production and logistics center, emphasizing that the country possesses brands manufacturing quality products and suppliers capable of meeting raw material needs. This advantageous position has contributed to the notable international interest in Turkish-made products.

Trendyol’s foray into the international market, particularly in Germany, has been met with remarkable success. With the opening of their first overseas office last year, over 1.5 million customers now shop from more than 200 Turkish brands through Trendyol in Germany. The company’s commitment to customer-oriented approaches has led to being selected as the number one fashion marketplace in Europe by the German association of online retailers (BVOH).

The Trendyol mobile app has witnessed substantial growth, becoming one of the most downloaded applications in Germany over the last 12 months. The international expansion continued in Azerbaijan and the Gulf countries, where the Trendyol app quickly rose to prominence, becoming the most downloaded online shopping application in Azerbaijan, Saudi Arabia, and the United Arab Emirates.

In a significant move, Trendyol initiated its first November sales campaign abroad this year, resulting in over 60 million visits from Azerbaijan alone during the month. This underscores the brand’s global appeal and its ability to resonate with diverse audiences, marking the firm as a major player in the evolving landscape of the global fashion industry hence Trendyol listed on the state of Fashion 2024 report.